Warm, Inclusive Brand Aesthetics
The visual direction celebrates natural hair culture with warm terracotta and sage accents, relatable lifestyle illustrations, and clear product recommendation funnels.
The Challenge & Problem Context
Customers with textured hair struggle to find product formulations matched to their exact curl pattern without guided education.
Design System & Visual Language
Warm terracotta, forest green (#15803d), and organic cream color system paired with editorial typography.
The Solution & Key Design Decisions
Designed an interactive diagnostic quiz flow prominently featured on the landing page, driving users toward science-backed routines.
Screen Mockups & UI Showcase
Click on the preview to explore in full screen or select a mockup below.
Project Information
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